About Us

Innova Concept Group está dedicada a la producción y comercialización de productos para el sector de la belleza, actualmente tenemos cuatro marcas las cuales son de máxima calidad y satisfacen los requerimientos de nuestros mercados. Estas marcas son:

  1. Nutri Cell: Argan stem cells for hair nourishment and restructuring is a line for professional use only.
  2. Reviur: Stem cells with a high nutrient content, it is a line for professional use or to take home.
  3. Carbon Therapy: Un reconstructor capilar con efecto alisante para algunos tipos de cabello, es una línea de uso profesional.
  4. Ian Zachary: Hair coloring produced in Spain and represented by us throughout America. It is also a line for professional use only.

Company History

Innova began its activities in 2010 with the manufacture and marketing of the Nutri Cell brand, which was introduced in the North American market through the professional mass market such as Cosmo Proff. We also served professional markets in Argentina, Spain, Costa Rica, Russia among others.

Later the company decided to create a new line of stem cells based on argan and nutrients for home use called Reviur with great success. Then we looked for the commercial representation of professional hair coloring called Ian Zachary produced in Spain by Carasa Laboratorios. The last line created in 2021 is Carbon Terapy, a hair reconstructor with hair relaxation of the best quality on the market.

We are currently serving markets in Florida, New York, New Jersey, California, Texas, Georgia, Puerto Rico among others. Internationally we are represented by our distributors in Spain, Colombia, Costa Rica, Mexico among others.

We are looking to expand more markets around the world.